Springs Window Fashions to acquire B&C International – a leading European window treatment manufacturer

Posted January 11, 2021

MIDDLETON, WI – January 11, 2021 – Springs Window Fashions, a leading global provider of custom window coverings, announced today that it has signed a definitive agreement to acquire B&C International.

B&C, based in The Netherlands, is one of Europe’s leading window treatment suppliers. It manufactures custom and ready-made window treatments, selling them under the Bece, Decosol and private label brands. B&C products are sold in several of Europe’s key markets including The Netherlands, France, Belgium, Denmark, and Norway.

“B&C is a unique opportunity for Springs to expand our geographic footprint and establish a major presence in several important European markets,” said Eric Jungbluth, President and CEO of Springs Window Fashions. “We are impressed with B&C’s leadership team and its manufacturing, sales and marketing capabilities. We look forward to partnering with B&C and leveraging the scale of the broader Springs organization.”

The acquisition adds the B&C brand portfolio and European manufacturing footprint to Springs’ current business, which is based primarily in North America today. Springs is the market leader for custom window treatments in the U.S. retail channel, where its Bali brand is sold in major retailers such as The Home Depot and Lowe’s. Additionally, its Graber brand is a leading brand in the independent residential dealer channel. Springs is also the market leader in the commercial channel, selling high quality and technologically advanced products under the Mecho and SWFcontract brands.

“We are excited to join the Springs team,” said Michiel Verdonk, CEO of B&C. “I believe this partnership will accelerate our growth, and we look forward to leveraging the capabilities and innovation of the broader Springs organization.”

The parties expect the transaction to close in the next 30 days.


For additional information or inquiries related to Springs Window Fashions, please contact:

Mower Public Relations

Jamie Scalici, (212) 980-9194 jscalici@mower.com

Grace Farley, (212) 284-9938 gfarley@mower.com